Les vieilles
charrues

Create a new visual identity for a famous music festival

RoleArtistic director
Duration 4 days

Introduction

Les Vieilles Charrues is ont of the biggest music festival in Europe and takes place every year in Bretagne, France. During a school project, we had 4 days to create the visual identity of the 2015 festival occasion. We had to decline it on various print and digital support by making flyer, poster, goodies, responsive website mockup, application...

In a 5 person group, I was in charge of the artistic direction of the project but i also worked on some website pages.

Goals

A wonderful world

Create a full universe around the concept of a wonderful and magical world.

4 days

We've been really limited by time as you only have 4 days to make everything.

Research

Knowing the music festival

Before starting to search for the new visual identity, we did some researches on Les Vieilles Charrues festival to better understand its history and its values. Thanks to that we could give to the Breton festival a coherent identity.

Artistic direction

Create a strong identity

01. Moodboard

We had a "wonderful world" as a them for our project, so we decided to go from japanese legends that are full of imaginary monsters. It's there that we look for our inspiration.

02. Logo

Research

For the logo I chose a Kitsune, a magical creature really present in the japanese legend and that looks like a fox. To emphasize the mystical side of the wonderful world, I tried to play with other elements of the japanese folklore like koi carp, mask or even will-o-the-wisp.


Final logo

Our final logo is made up of simple geometrical forms and two visuals that represent japanese culture emblematic figures. Our two big circles make a reference to the moon and our little ones to the stars that go with our koi fish and our kitsune.

The logo was pretty big and complex, so we decided to make a second version which is smaller and can be more easily adapted to little formats.

Variations

03. Visual identity

04. Print and goodies

Respecting our graphic identity, we created some print elements such as event posters, tickets or even some goodies.

Solutions

Final designs and features

For this project we had to make some page for the website with responsive version for desktop, tablet and mobile. We gave to the website a graphic consistency by respecting our project identity . We also thought how to give to our users the best experience possible on our website.

A strong visual identity

We use the elements of our visual identity as the koi fish, the patern and the japanese inspired icons to create a unique visual experience

A player that follows your path

Like Les Vieilles Charrues is a music festival, we wanted to give an important place to the music. Thus we thought each page so they can integrate a music player at the bottom of them. This player follows the user in all his navigation. Of course he also can to stop it when he wants.

Responsive design first !

One of the most important thing we work on was the responsive version of each page.

Conclusion

This project was really intense because we only have 4 days to create a graphic identity and decline it in different prints and goodies, the full structure of the website, make five pages of the website in three different sizes and an application ! To deal with it, we had to obviously split the tasks between us, we were a group of 5 people but even with that we had to work really fast and under pressure !

But finally, even if we miss some hours of sleep (haha), we were really happy and proud of our work ! And I was particulary glad to have the opportunity to work on the graphic identity of this project. It was something I didn't really do before and I really enjoyed it and learnt a lot !

Thanks for reading ! ✌

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